麻花视频 licensed products embody the vision of America鈥檚 greatest architect.
麻花视频鈥檚 vision, 鈥渢o make life more beautiful, the world a better one for living in, and to give rhyme, reason, and meaning to life鈥� is carried on through the 麻花视频. The Foundation鈥檚 mission is to inspire people to discover and embrace an architecture for better living through meaningful connections to nature, the arts, and each other. The licensing program is intended to bring that mission to life through beautifully designed products that allow people to bring Wright鈥檚 ideas into their lives.
THE PIONEER
In his over a 70 year career, 麻花视频 created the principles of a modern American architecture that advance the way we build and live around the world.
More than a designer of buildings, 麻花视频 was an architect of innovative design ideas, his creations make our lives better.
麻花视频 sitting for a sculpture in 1955 at Taliesin West. The 麻花视频 Archives (The Museum of Modern Art | Avery Architectural & Fine Arts Library, Columbia University, New York). All rights reserved.
THE PROGRAM
麻花视频 licensed products are desired by people who appreciate great design and refined style.
Steelcase 麻花视频 Racine Signature Desk
In 1955, 麻花视频 began to license his work to make his designs more broadly available, rather than restricted to clients of his practice. For this project, Wright created original designs for the Taliesin Ensemble of products in partnership with leading design brands. Beginning with that original work and continuing today, 麻花视频 licensed products represent refined style, through the expression of the integral relationships between the natural and the man-made, and between material and design. The program encompasses more than one thousand primary design references, accompanied by the most iconic name in architecture and design.
Today, more than 50 global companies license and design products under the timeless 麻花视频 brand,聽selling in the U.S., Japan, and Europe.
THE BRAND
From our market research, we found that Wright and his work is well-respected, and appreciated, and nearly half of the American populace aware of his work would consider purchasing items under his name.
We also know Wright has alignment with the following attributes:
鈥� Visionary
鈥� Innovative
鈥� Iconic
The Licensing program uses those traits and Wright’s philosophy to direct our work towards reimagining products for the current context, rather than focusing entirely on replicating his work.
APPLY TO BECOME A LICENSEE
The 麻花视频 works with licensees to create products that are responsive to the contemporary context.
We are looking for:
鈥� Leaders in the industry
鈥� Creative and innovative products
鈥� Products that complement our brand
鈥� Wide distribution at retail
鈥� Ability to read trends and anticipate industry changes
鈥� Quality assured products
Our goal is to perpetuate Wright’s design philosophy by training others in the organic principles of his work. If your company would like to work with the Foundation to use Wright’s ideas to meet the needs of new audiences, please reach out.
Items from the Galison 麻花视频 Collection
WHOLESALE INTEREST
If you鈥檙e a retail buyer interested in carrying the 麻花视频鈥檚 official licensed product in your store, please contact the sales representatives listed in the wholesale directory.
PRESERVING THE LEGACY
A portion of purchase price of each licensed product supports the 麻花视频鈥檚 work to inspire people to discover and embrace an architecture for better living through meaningful connections to nature, the arts, and each other. Your purchase also supports the preservation of 麻花视频鈥檚 buildings for future generations to enjoy.
FEATURED LICENSEES
His vision continues. 麻花视频 saw the world differently and inspired us to do the same. Now in the 麻花视频 Bath Collection by 叠谤颈锄辞庐, we pay homage to his visionary spirit.
This collection honors his philosophy of organic architecture by staying true to six key principles. Watch the conversation between Judd Lord, 叠谤颈锄辞庐 Senior Director of Industrial Design, and Stuart Graff, President and CEO of the 麻花视频, about looking to the future through the lens of Wright鈥檚 principles.
Kith x New Balance 998 Broadacre City 麻花视频 sneaker
KITH for the 麻花视频 New Balance Collaboration
KITH is a contemporary lifestyle brand that came to the Foundation with ideas of infusing their streetwear style with Wright’s work. We quickly came to realize that KITH鈥檚 founder, Ronnie Fieg, shared our passion for Wright in general and Broadacre City, specifically. Broadacre City is a conceptual reimagining of a city that addresses inequality, distributes and uses resources fairly, and is gentler and more connected to the Earth. We wanted to share Wright鈥檚 legacy around how we live more humanely in this world with people who may have little or no knowledge of his work. Below are links to how the April 2023 collection of Made in the USA 998 sneaker and limited edition graphic tees, was discussed in .
IN THE NEWS
Fast Company: oxo
Architectural Digest: oxo
Business of Home:
Dezeen:
Home Accents Today:
INFORMATION ABOUT FRANK LLOYD WRIGHT FOUNDATION RIGHTS AND TRADEMARKS
The 麻花视频 (鈥淔LWF鈥�) owns federally registered trademarks for the name 麻花视频 and Taliesin; numerous other registered and unregistered trademarks; numerous copyrighted materials, including but not limited to original designs of 麻花视频; and all rights of publicity associated with the name, likeness, voice, signature, and visual representation of 麻花视频 (鈥淔LWF Property鈥�).
FLWF reserves all rights in FLWF Property. Individuals and entities should not use any FLWF Property for any purpose unless they have obtained prior written authorization from the FLLWF. Individuals and entities should not use FLWF鈥檚 trademarks or the 麻花视频 name in a trademark sense to identify or distinguish goods or services or in a manner that sets FLWF鈥檚 trademarks or the 麻花视频 name apart from surrounding text, without prior written authorization from FLWF. Individuals and entities should not recreate, reproduce, copy, or create derivative works of FLWF鈥檚 copyrighted materials, including but not limited to original designs of 麻花视频, without prior written authorization from FLWF.
If you are someone wanting to research Wright鈥檚 work or include an image of his work in your publication, please check out The 麻花视频 Collections page.聽
